A look at the industry as a whole:
Over the forecast period, the global gamifi market is expected to grow from USD 8.88 billion in 2021 to USD 38.27 billion, a compound annual growth rate (CAGR) of approximately 23.20%. It examines the gamifi market’s drivers, restraints/challenges, as well as their impact on demand during the forecast period. In addition, the report looks at new possibilities in the market for private hospitals.
Overview of the Gamifi Market
Game design features and principles are applied to non-game situations in a process known as gamification. To put it another way, it’s a set of methods for resolving issues by making use of the features of video games. As a means of education, entertainment, and engagement, games have been around for thousands of years. Classic game mechanics include points, badges, and leaderboards. As the number of smartphones and other mobile devices continues to grow at an exponential rate, the gamification market has grown along with it. There has been a rise in the recognition of gamification systems as a means of influencing human behaviour in order to encourage innovation, productivity, or engagement. In addition to their usual marketing applications, gamification systems have also gone beyond them. Currently, they’re widely used in cutting-edge applications like crowdsourcing.
The Competitive Landscape of the Gamification Market
Microsoft, SAP, Verint, Aon, Centrical, MPS Interactive Systems, LevelEleven, Axonify Inc., Gamifier, IActionable, Xoxoday, Tango Card, and Callidus Software Inc. are all major players in the global gamifi market.
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Impact of COVID-19
In the wake of the Covid-19 pandemic, every industry and supply chain has been severely disrupted. Large corporations have been forced to make significant and urgent strategic decisions as a result of the pandemic. Employees in nearly every industry have the option of working from home. Management and staff face a major challenge in keeping a constant connection to the remote site. In addition, the public’s fear of the virus’s spread and the financial crisis‘ impact on workers are both factors. Motivating and encouraging employees to carry out their responsibilities is currently the focus of many businesses. Using gamification software in these times of crisis can help companies motivate their employees. As a result of the programme, the team members are able to accomplish their goals more quickly.
Employers can also take advantage of this by offering online training and E-learning programmes to their workers. Employees can learn more about the company and its processes with the help of gamification’s simple modules. This can aid companies in training new employees and enhancing the abilities of current employees. There will be a significant increase in the demand for Gamification during and following the pandemic. Increased funding for business expansion, mergers, and acquisitions, as well as new product launches and other initiatives is expected to propel the market forward at a significant CAGR over the forecast period.
Driving Forces in the GamiFi (GAFI) Market
Smartphones are becoming more popular
Gamification has been greatly facilitated by the rise in smartphone use. Approximately 80 times a day, Americans are said to check their phones. According to the 2022 GSMA Mobile Economy Report, by the end of 2021, 5.3 billion people around the world will be using mobile services, making up 67% of the world’s population. Banks can use the shift from desktop computers to mobile phones and other internet devices to pique customer interest and boost conversion rates and usage. With the platform’s integration with social networking sites, users can share their experiences with friends, acquaintances and coworkers. As an additional benefit, mobile apps allow marketers to conduct surveys, even if they are only one question long, allowing them to collect firsthand data from their target demographic and tailor their efforts accordingly.
Restriction in the Gamification Market
The Design and Output Problem is Getting Worse
Including gamification in the design process is a must if you want to see your project succeed.. When it comes to coming up with designs that are unique and sophisticated, designers have been known to fall short. This could make it more difficult for the market to adopt cures. A difficult development process is created when a solution is created for a specific business but does not produce the desired results for other audiences. The market will only grow slowly if a well-thought-out design isn’t put into action; otherwise, the intended effect will be compromised.
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Opportunities in the Gamifi Industry
AV, VR, and mixed reality technologies are becoming increasingly integrated.
The gamifi market is expected to grow tremendously in the coming years due to the increasing integration of technologies such as AV, VR, and Mixed Reality. Gamification solutions are being developed using these immersive technologies. This technology is being used by retailers such as Amazon.com, Inc. and Walmart to enhance their customers‘ shopping experience. The virtual reality showrooms of these companies use immersive technologies to showcase their products. In addition, Walmart is investing in augmented reality gaming as a means of promoting its merchandise. It gives retailers the ability to use this technology both inside and outside of their physical locations. Customers will have a better shopping experience thanks to the combination of immersive technology and gamification. AR, VR, and other immersive technologies are being used in a wide range of industries to provide safety training, e-learning, employee engagement and performance monitoring. When it comes to safety training, Exxon Mobil makes use of gamified virtual reality technology by having employees complete tasks in virtual hazardous environments. Virtual reality and augmented reality are still in their infancy in the marketplace, despite a steady stream of new developments.
The Gamification Market: Its Obstacles
The Difficulties of Creating a Gamification App
As the complexity of developing gamification grows, it is expected to slow down market growth. Games are intricately crafted works of art, and the process of game engineering necessitates knowledge in a variety of fields, including design, psychology, and programming. Gamification, like games, aims to make users‘ experiences more enjoyable and memorable. It’s even more difficult to design games than it is to design gamified features according to a 2018 study because a game’s unrestricted creative space is severely constrained in the gamification context.
Segmentation of the Global Gamifi Market
On the basis of deployment mode, enterprise size, end use industry, and region, the global gamifi market is segmented.
It is divided into on-premises and cloud-based markets by deployment mode. During the forecast period, the cloud segment is expected to generate the most revenue. There has been an increase in the demand for safe and reliable solutions among small and medium-sized businesses. Cloud-based gamification technology is also expected to be adopted by the majority of businesses, fostering user collaboration.
The market is segmented into large and small businesses based on their respective sizes. In 2021, the large enterprise segment accounted for the majority of the market. This can be attributed to the fact that these businesses are increasingly implementing the solutions and software. In addition, cloud-based gamification technology is expected to be adopted by the majority of companies.
The market is segmented into banking, retail, government, education, information technology and telecommunications, and healthcare, among other segments. It is predicted that the telecom sector will grow at the fastest CAGR over the next few years. Subscribers who have had consistent experiences are to blame for this. Since consumers are more aware and more inclined to use multiple services, businesses must incorporate gamification into their strategies.
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Long Game, an award-winning gamified finance mobile app that is changing the way people save, learn, and engage with their finances, has been acquired by Truist Financial Corporation.
By 2020, Genesys will have added AI-powered gamification to its workforce engagement management (WEM) suite with the acquisition of nGUVU.
The Regional Landscape of the Gaming Industry
It is expected that the North American gamifi market will continue to dominate the global gamifi market throughout the forecast period. To explain this, we can point to the region’s high adoption of customer- and enterprise-based solutions. As a result, countries like the United States and Canada are using gamification solutions to improve their marketing efforts by enhancing their marketing efforts through advertising, consumer contact, branding, and selling. Another factor contributing to the accelerated growth of the gamification market is the increasing popularity of cloud-based gamified solutions among businesses due to their low deployment costs. North America’s gamification market currently contributes a significant amount of revenue compared to other regions.
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